Bosisto’s New Sweet Life Diffuser Oil Range
Launch Campaign

This project focused on my ability to take ownership of the creative direction for the launch campaign of the new Sweet Life diffuser oil range. The objective was to stay aligned with the renowned brand while attracting a niche of customers interested in luxurious sweet fragrances. The project involved exploring vibrant colors while maintaining unity, from creating a mood board for the photoshoot to producing short video content. By curating a visually cohesive campaign, incorporating vibrant colors, and highlighting the brand's essence, this project aimed to successfully engage new customers while maintaining the brand's reputation.