AAL Group Rebrand

The objective of this significant project was to consolidate a diverse business under a unified brand. It encompassed the development of a new universal company logo and the extension of this branding to all assets, including stationery, websites, and presentation templates. The strategic decisions made regarding the new visuals aimed to provide the company with a cohesive platform to accommodate their various external brands. Ensuring consistency and versatility were key considerations to support the growth of the business.